Also discussing how this infernal idea came to life is Activision Blizzard’s VP, global consumer marketing, Kaleb Ruel, 72andSunny’s group creative director Tim Wolfe and Wildlife’s ECD and co-founder, Scott Friedman. To delve beneath the layers of paint and down to the depths of hell, LBB’s Ben Conway spoke with the artist, Adam Miller, about a monumental month of 10-16 hour days working on the murals. An accompanying spot featuring the voice of Charles Dance also showcases the Mephistophelian masterwork for those unable to visit the cathedral in person. To create the enormous, demonic hellscape, he combined the epic scale and storytelling of the murals and frescoes painted by masters like Michelangelo and Caravaggio, with the gothic art style and characters of the ‘Diablo’ video game series.

Titled 'The Cathedral of Diablo', the artwork was designed and led by American Baroque painter, Adam Miller. To promote the fourth instalment in the hit gothic video game franchise ‘Diablo’, gaming industry giant Activision Blizzard has partnered with creative agency 72andSunny and production company Wildlife to take over a mediaeval cathedral in France and adorn its 60-foot-high ceiling and walls with 2,400 square feet of Renaissance-inspired paintings.

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